At Virtual Training Studios, we specialise in creating immersive, future-forward digital experiences that don’t just impress, they deliver results. One of our flagship projects has been a long-term collaboration with a leading global car brand, where we developed a fully customised virtual reality experience to enhance and support their sales journey.

Over the course of six years, we worked hand-in-hand with the client to roll out an interactive VR solution that brought their vehicles to life for customers, right on the dealership floor.

The Challenge: Bring the Brand Experience to Life

Car buying is no longer just about seeing a model on the showroom floor — it’s about connecting with the brand and exploring the full range on offer. The client wanted to be able to visually immerse potential customers and showcase the various car models and features without relying on physical inventory. The goal was to elevate the sales experience beyond traditional methods and allow users to experience the brand in a powerful, memorable way — all before they ever set foot in a car.

Our solution? A VR experience that places customers in a lifelike virtual showroom, with a variety of cars to choose from and explore.

Deep Customisation, Real-Time Visualisation

A standout feature of this experience was the depth of customisation available. Clients could explore:

• Interior options: Including seat materials, trim details and dashboard layouts
• Exterior colours: Effortlessly explore different paint colours and enjoy the unique experience of viewing the car in any shade you choose.
• Wheel and rim options: Preview different rim styles and sizes across various models.
• Model variations: View the model variations and discover the differences in specifications

Therefore, rather than just flipping through a brochure or looking at a screen, customers found themselves fully immersed in a VR environment, feeling as if they were truly interacting with the car.

Experience  Rollout

The VR experience was rolled out to 40 dealerships nationwide. VTS supported every step of the process:

• Hardware consultancy: We helped source VR-ready PCs and Meta Quest VR headsets.
• Pre-configuration: Our team pre-loaded and tested each unit to ensure it was plug-and-play ready upon delivery.
• Training and enablement: Dealers received video tutorials, detailed installation and setup guides to help ensure smooth adoption.
• Remote & on-site support: From setup to troubleshooting, VTS provided technical support both virtually and, where needed, in person.

Empowering Sales Teams with Immersive Tools

For sales teams, the VR experience offered a new way to connect with customers, adding an interactive layer to the traditional sales process. Rather than replacing the role of the salesperson, it enhanced it, enabling more dynamic and consultative conversations.

By using VR to showcase vehicle options in a visually compelling and hands-on way, sales teams could better engage customers, guide decision-making with confidence, and differentiate their dealership in a competitive market.

Ready to Showcase Your Products in VR?

This project highlights the power of VR in bringing in an immersive element that elevates and complements the car showroom experience. At Virtual Training Studios, we create custom VR experiences that help brands stand out and elevate products to the next level.